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BRAND MANAGEMENT

dc.contributor.authorYAKOUBI, SUZAN
dc.date.accessioned2020-06-24T10:51:21Z
dc.date.available2020-06-24T10:51:21Z
dc.date.issued2020-06-24
dc.identifier.urihttp://repository.limu.edu.ly/handle/123456789/1674
dc.description.abstractThis paper aims to recognize the key variables: (1) brand management and market share; (2) and the key aspects of branding strategy and market strategies; (3) to examine the effect of the relationship between the marketing strategies on the brand market. The results obtained in modeling the influence of the variables. Therefore constituting a good analytical framework of the magnitudal size and evolution of brand market shares. This paper concludes with limitations and remarks on the future researchers for each paper noted.en_US
dc.language.isoenen_US
dc.publisherFaculty of Business Administrationen_US
dc.relation.ispartofseries;1
dc.rightsAttribution 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/us/*
dc.subjectbrand management, brand, shares, marketing strategies, operation management, market share and branding strategy.en_US
dc.titleBRAND MANAGEMENTen_US
dc.typeWorking Paperen_US


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Attribution 3.0 United States
Except where otherwise noted, this item's license is described as Attribution 3.0 United States