Consumer reaches the optimal point when reaching the maximum utility level. Economists use the classical theory to calculate consumers optimal point. The cost of each product and the income of the consumer play a ...

It is an algebraic expression which allows the ranking of consumption quantities according to satisfaction levels.

The packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.

Marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.

Globalization is the connection of different parts of the world resulting in the expansion of international social, economic, and political activities. It is the movement and integration of goods and people from different ...

In this PDF you will find how to make a good and presentation which looks professional.

It is the social science which studies decision making in the face of scarcity*, the study of how people use resources and respond to impulses. It often involves topics like wealth and finance and monitors the consumption, ...

Marketing is the process in where companies satisfy customers needs and want in order to build profitable relationships and capture the value in return.

The political dimension is in any social or cultural organization, from the smallest interaction for example between two people to a whole country

The path through which goods and services travel from the producer to the consumer or payments for those products travel from the consumer to the producer. A distribution channel can be as short as a direct transaction ...

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer. “According to Kotler, et al, (2005)”

The action of sharing something out among a number of recipients, the way in which something is shared out among a group or spread.

In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought.